Workshops

Full or Half-Day Workshops

  • Message Maps: Developing clear/convincing messages that resonate with your publics.  The session will include PowerPoint and video examples.  Topics covered include but are not limited to:
    • Learning to think in terms of the WIIFM (What’s In It For ME) for audiences
    • Benefits of using a message map
    • Identifying your “Home Base”, and why repeating it is important
    • Choosing your Positive Points and Proof Points that pass the “who cares?” test
    • Why all Leaders should use mission-driven language with all audiences, including employees, customers, shareholders and government regulators!
  • Media Training 101: Sharing your story with the media in today’s social world.  How to stay in control during a media interview.  The session will include PowerPoint and video examples.  Topics covered include:
    • How the media think, understanding media deadlines, and your rights with reporters
    • The importance of brevity and conciseness, avoiding jargon
    • Answering questions directly and honestly (no evasion)
    • Pitfalls of “no comment” and what to say instead
    • How not to repeat the negative
  • Communicating During a Crisis: Dos and Don’ts to ensure you protect your reputation and retain customer loyalty.  The session will include PowerPoint and video examples.  Topics covered include:
    • Mess up … Fess Up … Dress Up!: Learn the basics of communicating in a crisis and reporting your own bad news
    • How not to repeat the negative
    • Developing Message Maps for crisis situations and having a “Home Base” that puts your customers and employees ahead of corporate profits
  • Delivering a Killer Presentation: How to win the hearts and minds of your audience
    • Are you guilty of “Death by Powerpoint?”
    • How to make your audience care about your topic
    • Using Message Maps to keep yourself focused on what’s important to your audience
    • Tips from the pros on preparing and rehearsing
  • Five Golden Rules of Communications for Leaders: How the best leaders win loyalty and advance their careers.

For more information contact:    Beth.A.Fagan@gmail.com  –  314-503-1136  – or reach me at www.linkedin.com/in/beth-fagan-stl