It’s not easy “get your MESSAGE to the audience.” First, you need to know what your MESSAGE is, and second, can you deliver that message in a way that engages your audience? Will they care enough about your message to actually listen?
Preparing for Media Interviews
Crisis: Messages for the first hour
Our MEDIA TRAINING sessions start with a focus on MESSAGE MAPS, and how to develop them for specific interviews. Using a good message map allows you to be heard. It also allows you to stay in control for a positive outcome during an interview with the media. We then train clients to handle different types of interviews — from friendly to hostile … routine to crisis situations — allowing them to practice with retired reporters.
See workshops offered. (c) BETH FAGAN LLC
Your Words Matter 