Category Archives: Uncategorized

What is a brand promise? First, understand that the term “brand” = “your promise” to the consumer.  A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your products, people and … Continue reading →

Be consumer-focused and mission-driven — every time you open your mouth. The best leaders start every conversation, every speech, every interview, and every employee meeting, with an intense focus on their customers, and their mission of advancing the interests of … Continue reading →