Author Archives: Beth Fagan

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About Beth Fagan

Beth Fagan is a Corporate/Marketing Communications Leader who has held top marketing communications positions in financial services, health care, and consumer products. She is known for media training corporate leaders, increasing sales through marketing-pr programs and working with management to build corporate reputations.

Mess Up … Fess Up … Dress Up

Posted on October 16, 2015 by Beth Fagan

I credit Tripp Frohlichstein with this saying.  Tripp founded Media Masters and is one of the best media trainers in the business.  His little saying has proven true time and again. Companies all make mistakes – they are run by … Continue reading →

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Keep Your Brand Promise

Posted on October 16, 2015 by Beth Fagan

What is a brand promise? First, understand that the term “brand” = “your promise” to the consumer.  A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your products, people and … Continue reading →

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Be consumer-focused and mission-driven.

Posted on June 22, 2015 by Beth Fagan

Be consumer-focused and mission-driven — every time you open your mouth. The best leaders start every conversation, every speech, every interview, and every employee meeting, with an intense focus on their customers, and their mission of advancing the interests of … Continue reading →

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